Sharu Mulla.

Marketer + content creator

Here for the journey from a spark to a full house.

Ten years of campaigns, events and content across food TV, ad films and a very busy pub. I can write the strategy, shoot it, cut it and build the site it lives on.

  1. Mumbai, India 2014–2017 Food TV, ad films, a documentary
  2. Waterloo, Canada 2018–2025 Marketing school, then six years running a pub's marketing
  3. Montpellier, France Now Freelance marketing and content creation, learning French

Selected work

Strategy 40th 🇬🇷

An anniversary plan for Aelius Hotel and Spa

Aelius is a hotel and spa based in Crete. I wrote the strategic marketing plan for its 40th anniversary in August 2027: campaign concept, content direction and partner activations.

Marketing consultant · 2026

Reference · The Duke of Wellington

Tap the letter to enlarge it.

Social + events 6years 🇨🇦

All the marketing for The Duke of Wellington

The owners hired me straight out of college after adopting my capstone marketing plan.

I then handled social content and reels, menus, print and online promotions for a busy British pub. I planned evening entertainment seven days a week, from live music, karaoke, speed friending and trivia leagues to comedy shows and other community-building events in partnership with the city, plus promotions and giveaways with the Uptown Waterloo BIA, brands and alcohol reps. And whenever an extra pair of hands was needed, I stepped in behind the bar or at the dish pit.

247KInstagram views in 90 days
71Kaccounts reached, up 72.5%
113Kviews on the top reel
64%of views from non-followers
The Duke of Wellington on Instagram

Marketing manager · 2019–2025 · Waterloo

Letter · Supari Studios

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Video 40+ad films 🇮🇳

Ad films for Ford, L'Oréal, Red Bull and Sony Music

Assistant director or producer on more than 40 ad films, most of them at Supari Studios, an award-winning branded content studio. Campaigns included Ford Figo Aspire with Farhan Akhtar, Twitter India, Asian Paints, Godrej aer, Nature's Basket and Faasos.

Ford: Farhan asks “What Drives You?” Godrej aer: Dog on pollution Nature's Basket: #WorldFoodApp shoppable ad Faasos: Montu v/s Dal Sabji

Content developer · 2015–2017 · Mumbai

Video 25M+views 🇮🇳

Man's World, a four-episode web series

Director's assistant on a Y-Films original series made in support of the UN Global Goal for gender equality. It has passed 25 million views on YouTube.

Man's World: full playlist on Y-Films

Content developer · 2015–2017 · Mumbai

Video + live events 800k+views 🇮🇳

Food TV, comedy and festivals at Only Much Louder

Assistant director on 2 seasons of Twist of Taste, a food show aired on Fox Life. YouTube content for All India Bakchod that reached 800k+ views. Chief assistant director for the Red Bull Tour Bus 2014 and assistant producer for the NH7 Weekender music festival.

Twist of Taste: The Sweet Life All India Bakchod announces Bacardi NH7 Weekender 2014 Lineup

Assistant director · 2014–2015 · Mumbai

Web + design Web 🇨🇦

Websites and brand identities

Custom WordPress sites for a published author and for The Duke of Wellington, where I also built and managed the online ordering platform.

johannafrankauthor.com dukeofwellingtonpubs.com

Freelance designer · 2021–present

Personal brand 9.8Mviewsin 30 days 🇫🇷

@sharuxshuru on Instagram

I've hit multiple viral runs. Most recently, in one 30-day stretch, reels carried my account to 7.2 million accounts, nearly all of them people who did not follow me yet.

9,857,713views, Jan 23 to Feb 21
7.2Maccounts reached
98.1%of views from non-followers
99.9%of views from reels
@sharuxshuru on Instagram

Creator · Instagram

Experience

  1. Nov 2026
    Marketing Consultant
    Aelius Hotel and Spa
  2. 2019–Nov 2025
    Marketing Manager
    The Duke of Wellington, Waterloo
  3. 2024 · 6 months
    Video Editor
    Katie Steckly
  4. 2021–present
    Freelance Web Designer
    Hospitality brands and independent clients
  5. 2015–2017
    Content Developer
    Supari Studios, Mumbai
  6. 2014–2015
    Asst. Director / Producer
    Only Much Louder (OML), Mumbai

About

I started on film sets, so I think like a producer. What is the idea, who is it for, and what has to happen by Friday.

I began in food TV and branded films in Mumbai, moved to Canada to specialize in marketing, and spent six years running events that bring people to the table and designing everything a pub puts in front of its customers. Since then I have edited for a YouTube creator, built strategic plans for independent clients and started my own content creation journey.

I understand the strategy deck and the shoot or event day, and I am comfortable being the person who connects them.

Marketing
Marketing strategy, campaign planning, social media, events and brand partnerships
Content
Scriptwriting, storyboarding, shooting, sound design and video editing in Premiere Pro, Final Cut Pro, DaVinci Resolve and CapCut.
Design + web
Photoshop, Illustrator, Canva, Procreate, WordPress
Tools
Meta Business Suite, Google Analytics, Notion, Claude AI
Languages
English (fluent), Hindi (native), French (A2, actively learning)
Education
Integrated Marketing Communications, Graduate Certificate, Conestoga College, 2018–2019. GPA 3.9, High Distinction, Dean's Honour List. Winner of the IMC Program Video Promotion Contest. Both of my strategic plans, for The Duke of Wellington and DreamShare Uganda, were adopted by the clients.
Fun facts
Passed the test and became a Canadian in 2024. Passed the French civic exam in 2026. In my downtime, you'll find me watching a good film, 3D printing or playing an instrument.

References

Reference letter · February 2026

Desi Fatkin

Owner/Operator
The Duke of Wellington, Waterloo

Reference letter for Sharu Mulla from Desi Fatkin, Owner/Operator of The Duke of Wellington, dated February 28, 2026

Employment letter · September 2020

Akshat Gupt

Co-founder and CCO
Supari Studios, Mumbai

Letter for Sharooqta Mulla from Akshat Gupt, Co-founder and CCO of Supari Studios, dated 26th September 2020

Contact

Building a team in Montreal?

I move in spring 2027 and I am taking conversations now. Remote projects are welcome in the meantime.

Instagram @sharuxshuru

Sharu Mulla · Montpellier, France